Information development is about an interdisciplinary approach to creating content with expert-level knowledge, awareness, and the clear intent to help both individuals and organizations succeed.
There is a phrase in the business world: "Content happens," which refers to the fact that people and organizations necessarily produce content all the time, but they don't necessarily produce content with any real planning, intent, or expertise. While just about anyone can arrange letters and words on a page or a screen to communicate an idea, not everyone can do it well – that is, not everyone can create high-quality information that actually achieves a desired result.
Information development facilitates success, increasing credibility and engagement by providing people with the information they need to get things done, when and how they need it.
Information development positions organizations as industry leaders, building customer satisfaction, engagement, and trust, as well as employee satisfaction, engagement, and loyalty.
Information development crosses traditional communication barriers and results in content that is easy to find, read, understand, use, and remember, as well as relevant, timely, accurate, and complete.
With the information-development approach to creating content, you can transform content based on the universal principles of how human beings perceive and process information, rather than on specific and often outdated conventions for communication sub-genres.
Information development is both broader and narrower than traditional content-development approaches. It is broader because it is interdisciplinary and universal – it brings together knowledge and best practices from across fields, genres, and media and is based on the universal principles of how all human beings perceive and process information. It is narrower because its sole focus is on empowering success with information that is usable and verifiable. In other words, information development is not concerned with artistic self-expression, and a measure of success is whether information is relevant, accurate, and complete. Content that is vague, misleading, or purely evocative is outside the realm of information development.
information development – the practical application of best practices from across disciplines in the use of information to create and deliver content that facilitates user success
Our motto is “Inform. Delight. Empower.” These three simple words provide a great entry point for a deeper understanding of what information development is and why it matters.
The three pillars of information development are:
Information development is a transformational new paradigm that results in a set of simplified guidelines, processes, and tools for creating high-quality, effective content that helps people succeed. With the information-development approach, it's possible to standardize content creation in ways that improve quality, save money, and result in engaged, satisfied, and loyal users.
Information development gives us a simplified, evidence-based framework for creating content based on:
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Citation: Kister, Tina M. 2020. Information Development: What Is It, and Why Does It Matter? Nanatoo Communications, LLC. Accessed . https://www.nanatoo.com/information-development-wp.