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Template DYK

This is the template for creating a new page consistent with all of the other web pages.

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Did You Know

Did you know...

There Are Really Only
Three Basic Design Elements and One Design Principle!


While everyone agrees that an important first step is to learn the basics of design, no one seems to agree on what those are. Some people say there are seven elements and six principles. Some people say there are eight elements and ten principles. Some people even combine the elements and principles together into one big group! It's no wonder that people get overwhelmed when trying to learn design! Shouldn't the basics be basic?

 

 

With the Traditional Approach, Even the “Basics” Are Confusing!

 


Design Basics, According To...


Design Elements:

  1. Line
  2. Color
  3. Shape
  4. Space
  5. Texture
  6. Typography
  7. Scale
  8. Dominance and Emphasis
  9. Balance
  10. Harmony

Design Elements:

  1. Line
  2. Shape
  3. Color
  4. Texture
  5. Space

Design Principles:

  1. Rhythm
  2. Proportion
  3. Emphasis
  4. Balance
  5. Unity

Design Elements:

  1. Line
  2. Shape
  3. Form
  4. Color
  5. Texture
  6. Space
  7. Value

Design Principles:

  1. Pattern
  2. Contrast
  3. Emphasis
  4. Balance
  5. Proportion/Scale
  6. Harmony
  7. Rhythm/Movement

Design Elements:

  1. Dot
  2. Line
  3. Area

Design Principles:

  1. Contrast
  2. Orientation and Position
  3. Scale
  4. Quantity
  5. Graphic Shapes and Linear Elements
  6. Depth, Dimension and Perspective
  7. Color
  8. Typography
  9. Space
  10. Repetition
Canva


Design Principles:

  1. Line
  2. Scale
  3. Color
  4. Repetition
  5. Negative Space
  6. Symmetry
  7. Transparency
  8. Texture
  9. Balance
  10. Hierarchy
  11. Contrast
  12. Framing
  13. Grid
  14. Randomness
  15. Direction
  16. Rules
  17. Movement
  18. Depth
  19. Typography
  20. Composition

 


 

Shouldn't the “Basics” Be Basic?

 

 

With the InfoDev Approach, Design Basics Are Easy!

 


The Real Design Basics

 


Design Elements:

  1. Shape
  2. Color
  3. Position

Design Principle:

  1. Gradient

 


 

How Is This Possible?

It turns out that researchers have found that everything we perceive falls into one of these three categories: Shape, Color, and Position.

 

During the Sensation phase of perception, light enters the eye through the cornea, the pupil, and the lens.

Information Development

Information is Everywhere!


Information is a part of nearly every moment of every day, and it is critical to healthy business operations – not just for client-facing activities such as sales, marketing, and customer support, but also for internal processes, product development, organizational operations, and attracting and retaining talent. High-quality information empowers people to succeed – to accomplish the tasks before them so they can achieve their goals and return to the business of living their lives.

Too often, content is developed without clear goals in mind. For example, content may reflect a desire to make a sale or save money, when a more effective goal is to provide real value for customers. Information development is different. The primary goal of information development is to provide users, customers, clients, and companies with the information they need to succeed – to accomplish whatever task they need to accomplish so they can get back to the business of living their lives.

We live in an age of information, and it's everywhere! We engage with information when we shop, watch television, read books, drive and navigate, use the internet, learn, and so much more. At Nanatoo, we understand that high-quality information can make the difference between a successful task and an unsuccessful one, between a good day and a bad day, and even between life and death.

What Sets Us Apart

A Positive User Experience. An Effective Business Strategy.


Nanatoo’s services are different from other content-development companies. We place a clear priority on developing information that ensures a positive user experience, and then make adjustments to meet the needs of the organization. Every decision is based on extensive research about how human beings perceive and process visual information, as well as a deep understanding of the importance of sustainable business processes.

Nanatoo combines theory and practice from a variety of fields and methodologies, such as scientific thinking, design thinking, project management, technical communication, data visualization, and more, to help clients develop effective information products that are timely, relevant, accurate, and useful. We specialize in complex, technical, instructional, and high-value content.

Paradigm

Dynamic Synthesis


We use a fresh, science-based approach that integrates best practices from across genres, fields, and media.

Technical and Creative

Compelling content is both technically sound and visually appealing. It informs and delights.

Content and Design

Effective communication reflects best practices in both writing and design. Users perceive, process, and are influenced by both text and non-text.

Planned and Agile

Healthy information-development processes require both careful planning and flexibility.

Testimonials

What People Are Saying


I saw Tina speak on the science of good page design and was impressed by how she ventured well beyond the technical communication field to pull together insights and best practices from neuroscience, behavioral science, and graphic design. I immediately thought: I want to work with her! During our engagement, Tina's research and information development work laid a very solid foundation for the Snagit product team to build out hundreds of templates that will be used by millions of end users to create quick reference guides, job aids, and other technical content. Tina brought a very high level of experience, insight, and attention to detail to this project. 

– Daniel Foster, Strategy Manager, TechSmith


Working with Tina has been a fantastic. Tina works seamlessly and professionally with the demands of this company and the stakeholders, and never fails to meet expectations. We learned a great deal from Tina, and hope to have more projects with her in the future! 

– Joyce Lam, Content Specialist, Precision Content Authoring Solutions


 

During the Sensation phase of perception, light enters the eye through the cornea, the pupil, and the lens.

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During the Sensation phase of perception, light enters the eye through the cornea, the pupil, and the lens.


During the Sensation phase of perception, light enters the eye through the cornea, the pupil, and the lens.

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