[In this section here, include a few sentences that speak to the pain points that your Ideal Customer Avatar wants to avoid and the solution your lead magnet offers. Use the language (words and phrases) your ICA uses when talking about this topic.]
I'm an information developer, and I teach communication professionals how to develop information that is easy to find, read, use, understand, and remember, so they can help people more effectively and advance their careers.
I've worked in a variety of fields, genres, and media for the last 25 years, and I've developed an interdisciplinary approach for creating content that really works. I've learned so much, and I'd like to share it with you!
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