Learning design can be confusing and overwhelming. With the InfoDev approach, it's easy! Using a science-based approach, we help you discover what you already know and use it consciously and methodically, rather than based on guesswork and instinct. We present design basics in a way that is both easy to master and prepares you to make even the most difficult design decisions. Get a peek below!
If you want to create content that is easy to find, read, use, understand, and remember, then you must become proficient in design, as well as writing. Learning design always starts with the “Design Basics,” which consist of Design Elements and Design Principles. Design Elements are the fundamental building blocks of content, and Design Principles describe the way the elements interact with one another.
Too often, expert designers give advice that isn't very helpful – advice like "Use proper alignment" or "Use a logical color palette." But how do you know what proper alignment is, or what logical colors are? By understanding how human beings perceive and process visual information!
Science-based design provides a fresh, simplified approach that leverages what you already know to be true, but have never noticed before, to create a solid foundation for mastering design. It turns out that all design guidelines are based on how humans see, interpret, and respond to visual stimuli. Science-based design teaches you to understand these processes so you can make effective design decisions in any situation. It empowers you to understand what works, what doesn't, and why.
This mini tutorial provides an introductory glimpse into the InfoDev approach to design basics, with a focus on the Design Elements.
This mini slide show provides an introductory glimpse into the InfoDev approach to Design Basics, with a focus on the Design Elements.
When you understand that the three elements of design are shape, color, and position, you can begin to learn how to work with these elements to direct your user's attention, minimize cognitive stress, and convey information that is easy to find, read, understand, use, and remember. The next step is to learn about the various attributes of each of the elements and the one guiding design principle you can use to make sure the elements are combined effectively.
This slide show provides an introductory glimpse into the InfoDev approach to Design Basics, with a focus on the Design Elements.
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Citation: Kister, Tina M. 2020. Design Basics Simplified: The Three Design Elements. In A Tiny Tina Tutorial on Science-Based Design. Nanatoo Communications, LLC. Accessed . https://www.nanatoo.com/information-development-wp.