If you want to create content that is easy to find, read, use, understand, and remember, then you must become proficient in design, as well as writing. Learning design starts with the “Design Basics,” which consist of Design Elements and Design Principles. Design Elements are the fundamental building blocks of content, and Design Principles describe the way the elements interact with one another.
There is a massive amount of free information and advice floating around about how to learn design. Too often, however, expert designers give advice that isn't very helpful – advice like "Use proper alignment" or "Use a logical color palette." But how do you know what proper alignment is, or what logical colors are? By understanding the direct connection between perception and design!
I'm an information developer, and I teach communication professionals how to develop information that is easy to find, read, use, understand, and remember, so they can help people more effectively and advance their careers.
I've worked in a variety of fields, genres, and media for the last 25 years, and I've developed an interdisciplinary approach for creating content that really works. I've learned so much, and I'd love to share it with you!
Tiny Tina Tutorials provide essential knowledge in small, bite-sized chunks. This one explains how there are only three essential Design Elements you need to know, and how they are directly linked to the earliest stages of perception. When you understand the direct connection between perception and design, you can make well-reasoned, effective design choices that lead to amazing content!
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